Using Tech for Marketing Advantage
For Home Care & Hospice
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Starting A Union With Gen Z
How credit unions can appeal to Gen Z.
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These Womens’ History
Some women make history, and some women share history. We do both.
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More Than Cookies
Google cookies’ 2023 disappearance will bring about an entirely new approach to data usage, digital content and experiences.
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Transformation for a new way forward

Rapidly adapting and reimagining business has always been the key to survival. With that need now in hyperdrive, we are intently focused on ways companies of all sizes and all sectors can proactively plan.

Our transformation series above is meant to help generate ideas and inspire new solutions for our clients—past, present and future.

In addition to our regular posts, our leadership team is offering free one-hour consultations to think alongside you on issues big and small.

We are happy to discuss one of the above topics in more detail or dig into a new one with you. Our collective experience spans retail, healthcare, franchise, CPG, food and beverage, branded manufacturing, financial services, utilities, technology and automotive.

More thoughts

These Womens’ History

It’s Women’s History Month, and for just a few moments, we’d like to celebrate ours. Founded…

More than cookies

The recent delay by Google was not much of a surprise. While eliminating cookies should spark…

Build trust back into your long-term care organizations.

Long-term care organizations were especially hard hit during the COVID-19 pandemic. Public trust in them has…

Hybrid Conferencing and Intentional Attendance.

For many, conferences are the highlight of the year—non-profits earn their revenue, relationships are built and…

Reinventing Behavioral Health—A Virtual Lifeline for Patients

Behavioral health services from your sofa It’s no secret that the pandemic is taking a toll…

Four Trends Transforming Home Healthcare Delivery

Because of the pandemic, healthcare is undergoing a major transformation. Hospital overcapacity, labor and PPE shortages,…

It’s Her Industry, Too.

It’s 1990. Cheryl Sandberg’s seminal book on women’s leadership in business, Lean In (leanin.org), won’t be…

Pantone’s Colorful Reminder of Resilience and Hope

Around this time last year, Jan and our team reflected on what was one of REGROUP’s…

Go Big on Small.

Living in the Mitten means being surrounded by a surplus of unique mom-and-pop shops, tantalizing global…

Marketing During Crisis: Actions Speak Louder Than Words

This article was originally featured in Forbes on July 15, 2020. The past four months have…

Population Health and the Pandemic

Over the years, much has been written and studied about population health efforts and the social…

Putting Imagination to Work

Einstein said, “Imagination is more important than knowledge.” A person might know he has a pile…

COVID-19: How Your Brand Will Persevere.

The first instinct of many companies when faced with market disruption is to shrink marketing budgets…

The Future is Touchless

I’m no germaphobe. But in this era of COVID-19, we’re all trying to do things touchless….

Watch out CPG Marketers, there is a new shopper influencing buying

Delivery services and personal shoppers have rapidly become lifelines for many stay-at-home Americans. Services like Instacart…

COVID-19: A turning point for home care

My own 86-year-old mother hasn’t left her home in weeks. Just recently, my nephew told her,…

Murder Hornets or Nothing Burger?

When I saw several articles flood out last week about the discovery in the Pacific Northwest…

Case of the Mondays

Oh, the classic “case of the Mondays.” That period of existential concern, pre-work panic and post-weekend…

Look for the Helpers. Including Ourselves.

Those in agencies know a lot of people. We’re traveling busy bees. People who’ve dipped their…

Thank You, Caregivers

To the superheroes out there, Thank you. To the tens of millions of family caregivers who…

Farewell, Google Cookies. Hello, ?

Google said hello to 2020 by waving goodbye to third-party cookies. Although this decision was announced…

EMBRACING LIMINALITY

Our lives are steeped in stories. We imbibe their hope and empowerment, and eagerly await the…

Re: REGROUP – Our Year of Transformation

A lot can change in 16 years. As we’ve added new clients and helped them grow,…

Back to School: A Lesson on International Franchising

I recently had the privilege of returning to The Ohio State University, my alma mater, to…

If Privacy Is Important to You, Consider Switching to Firefox

March 17, 2018. The day the world began to approach technology more cautiously. Of course, I…

Helvetica Now

You see it all over, yet barely notice it. From Crate & Barrel to Target, from…

Culture: Living Your Brand

We have always said that a brand was more than an identity—it is who you are,…

How the Affordable Care Act is Growing Population Health

You are all probably aware of the challenges to the Affordable Care Act. The media and…

Showcasing a trip-of-a-lifetime

Great Lakes Cruise Company is the only travel company of its kind. ​ Great Lakes Cruise…

Looking Forward

Every year we go through the same ritual. Sometime in October, we begin thinking about the…

A Whopper of a Conference

Some things to note: I’ve never been to a marketing conference. Never been to NYC. Oh,…

Creating a Purpose-Driven Organization

A recent Harvard Business Review article on creating a purpose-driven organization leads off with Gerry Anderson,…

Is Your Franchise Aligned or Divided?

I was fortunate to hear Doc Cohen speak on the franchisor/franchisee relationship at the FaegreBD Franchise…

FaegreBD Franchise Summit Features Doc Cohen

For those of you in franchising who have never attended the FaegreBD Franchise Summit, you don’t…

Words of Wisdom: Perseverance

I just read an article on Susan Todoroff, a longtime friend and the founder of Juicy…

Everything You’re Not

I have a 52-mile, one-way commute into the office. Yes, I love it here that much….

The Case for Bad Grammar

Yep, I believe good advertising doesn’t require proper grammar. In fact, many in the industry would…

Should You Take Social Media In-House?

You’re a CMO, chief content officer, digital media director, or maybe even a PR specialist and…

A Great Good Night Email

Most sleep experts tell you to not take your electronic devices to bed with you. Most…

The Power of Group Thinkers in Franchising

You’ve heard it before: The whole is better than the sum of its parts. There’s no…

Opt In to the Opt-In Local Social Media Model for Franchise Brands

Should you or should you not pursue a local social media program for your franchise? In…

Ram’s “Built to Serve” Commercial Misses Fundamental Truth

Friedrich Nietzsche argued that the guiding light that shaped western society was a underlying faith in…

The Luckiest Man in Advertising

It’s no secret some men in the entertainment industry haven’t had a good year. Quite honestly,…

These Innovations Are Already Disrupting the Healthcare Industry

The future happens very quickly and then…all at once.—Kevin Kelly, author and co-founder of Wired Magazine…

How “Stone Soup” Can Expand Your Facebook Reach

Everyone knows the story of Stone Soup. It has a variation in almost every country in…

A Big Market and Growing: Adult Children Caregivers for Seniors

My mother has a needlepoint pillow with the saying, “Live long enough to be a problem…

The 4 Fundamental Franchise Leadership Principles that Create Successful Systems

Franchisors and franchisees—Sometimes, it’s easy to think of them as polar opposites. But at the end…

Workama-what?! An Introduction to the New Workamajig Platinum

In an odd way, I like to consider the Flash version of Workamajig my helpful but…

How to Prioritize Franchise Marketing Fund Spending

This post is the second in a series of posts exploring topics related to franchise marketing…

Downy Gets “Fresh” with “Rip Your Clothes On”

After I saw this Downy commercial, now famously known as #RipYourClothesOn, I needed an outlet. It’s…

Frequently Asked Questions About A Franchise Marketing Fund

Franchisors often ask us when they should activate their franchise marketing fund. They may have a…

Branding and the Business Side of College Athletics

I am fortunate to be a long-standing member of the Young Presidents’ Organization (YPO). I should…

Effective Franchise Advisory Council Meetings: 10 Ways to Balance Listening and Leadership

Having worked with franchise systems for over 30 years, we strongly believe that franchise advisory councils…

Brand Identity: What Factors Make a Good Logo?

There are many areas of graphic design that I have ventured into within the last couple…

Which Materials Should You Include in Your Franchise Ad Kit?

When putting together a marketing plan for a franchise client, the question inevitably comes up: What…