Hybrid Conferencing and Intentional Attendance.
Companies will once again upend their approach to conferences. Attendees must change theirs, too.
A Brand of Fresh Air
How brands and the planet can thrive together.
Reinventing Behavioral Health—A Virtual Lifeline for Patients
The pandemic’s enduring influence on mental health has its upsides.
Four Trends Transforming Home Healthcare Delivery
The pandemic upended our approach to home healthcare—most likely permanently.

Transformation for a new way forward

Rapidly adapting and reimagining business has always been the key to survival. With that need now in hyperdrive, we are intently focused on ways companies of all sizes and all sectors can proactively plan.

Our transformation series above is meant to help generate ideas and inspire new solutions for our clients—past, present and future.

In addition to our regular posts, our leadership team is offering free one-hour consultations to think alongside you on issues big and small.

We are happy to discuss one of the above topics in more detail or dig into a new one with you. Our collective experience spans retail, healthcare, franchise, CPG, food and beverage, branded manufacturing, financial services, utilities, technology and automotive.

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Jan Muhleman

// President

Inspiring. Analytical. Entrepreneurial. These are only a few words that describe our trail-blazing, President and CEO. With over 30 years of experience in building brands and businesses, Jan is always eager to untangle complex challenges, especially during times like these.

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Cory Oslin

// Integrated Media Director

Marketing budgets have been cut. Advertising dollars have been shifted. How do you still effectively communicate with your customers? Give us your advertising dilemma and Cory can help you think through what your next moves should be.

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Lisa Richardson

// SVP Strategy & Growth

Years of experience in branding and marketing across multiple industries – from B2B to CPG, retail to healthcare, and technology and manufacturing – are under Lisa’s belt. Always with an ear to ground on the latest trends and research, Lisa is ready to share her thoughts with you.

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Tom Hollyer

// VP Technology

Have you evaluated your online presence in the wake of COVID-19? Are you utilizing the right technologies throughout your business? Do you need to reconsider the type of technology you are using? These are only a few issues and topics that Tom would love to discuss with you. (If anything, his smooth voice will simply bring you some calm.)

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Rhonda Huie

// SVP Creative Director

If you want a unique viewpoint about your messaging, creative or communications approach, then Rhonda is who you want to speak to. Delivering award-winning work for over two decades, Rhonda’s perspective on how brands and businesses need to transform themselves during these times is worth a listen.

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Liz Conlin

// VP Client Service Director

Leaning in on her 25+ years of experience in the industry, Liz is passionate about working with clients to solve their business problems. Whether the topic lies in healthcare or pet care, Liz is always excited to dive in and discuss your needs.

To be an extended part of your team—as you continue to respond and navigate a post-pandemic rebound—would be an honor. Please fill out this form and we’ll get back with the perfect mix of experts.

More thoughts

Hybrid Conferencing and Intentional Attendance.

For many, conferences are the highlight of the year—non-profits earn their revenue, relationships are built and…

Reinventing Behavioral Health—A Virtual Lifeline for Patients

Behavioral health services from your sofa It’s no secret that the pandemic is taking a toll…

Four Trends Transforming Home Healthcare Delivery

Because of the pandemic, healthcare is undergoing a major transformation. Hospital overcapacity, labor and PPE shortages,…

It’s Her Industry, Too.

It’s 1990. Cheryl Sandberg’s seminal book on women’s leadership in business, Lean In (leanin.org), won’t be…

Pantone’s Colorful Reminder of Resilience and Hope

Around this time last year, Jan and our team reflected on what was one of REGROUP’s…

Go Big on Small.

Living in the Mitten means being surrounded by a surplus of unique mom-and-pop shops, tantalizing global…

Marketing During Crisis: Actions Speak Louder Than Words

This article was originally featured in Forbes on July 15, 2020. The past four months have…

Population Health and the Pandemic

Over the years, much has been written and studied about population health efforts and the social…

Putting Imagination to Work

Einstein said, “Imagination is more important than knowledge.” A person might know he has a pile…

COVID-19: How Your Brand Will Persevere.

The first instinct of many companies when faced with market disruption is to shrink marketing budgets…