Transformation for a new way forward
Rapidly adapting and reimagining business has always been the key to survival. With that need now in hyperdrive, we are intently focused on ways companies of all sizes and all sectors can proactively plan.
Our transformation series above is meant to help generate ideas and inspire new solutions for our clients—past, present and future.
In addition to our regular posts, our leadership team is offering free one-hour consultations to think alongside you on issues big and small.
We are happy to discuss one of the above topics in more detail or dig into a new one with you. Our collective experience spans retail, healthcare, franchise, CPG, food and beverage, branded manufacturing, financial services, utilities, technology and automotive.
Jan Muhleman
// President
Inspiring. Analytical. Entrepreneurial. These are only a few words that describe our trail-blazing, President and CEO. With over 30 years of experience in building brands and businesses, Jan is always eager to untangle complex challenges, especially during times like these.
Cory Oslin
// Integrated Media Director
Marketing budgets have been cut. Advertising dollars have been shifted. How do you still effectively communicate with your customers? Give us your advertising dilemma and Cory can help you think through what your next moves should be.
Lisa Richardson
// SVP Strategy & Growth
Years of experience in branding and marketing across multiple industries – from B2B to CPG, retail to healthcare, and technology and manufacturing – are under Lisa’s belt. Always with an ear to ground on the latest trends and research, Lisa is ready to share her thoughts with you.
Tom Hollyer
// VP Technology
Have you evaluated your online presence in the wake of COVID-19? Are you utilizing the right technologies throughout your business? Do you need to reconsider the type of technology you are using? These are only a few issues and topics that Tom would love to discuss with you. (If anything, his smooth voice will simply bring you some calm.)
Rhonda Huie
// SVP Creative Director
If you want a unique viewpoint about your messaging, creative or communications approach, then Rhonda is who you want to speak to. Delivering award-winning work for over two decades, Rhonda’s perspective on how brands and businesses need to transform themselves during these times is worth a listen.
Liz Conlin
// VP Client Service Director
Leaning in on her 25+ years of experience in the industry, Liz is passionate about working with clients to solve their business problems. Whether the topic lies in healthcare or pet care, Liz is always excited to dive in and discuss your needs.
To be an extended part of your team—as you continue to respond and navigate a post-pandemic rebound—would be an honor. Please fill out this form and we’ll get back with the perfect mix of experts.
More thoughts
Four Trends Transforming Home Healthcare Delivery
Because of the pandemic, healthcare is undergoing a major transformation. Hospital overcapacity, labor and PPE shortages,…
It’s Her Industry, Too.
It’s 1990. Cheryl Sandberg’s seminal book on women’s leadership in business, Lean In (leanin.org), won’t be…
Pantone’s Colorful Reminder of Resilience and Hope
Around this time last year, Jan and our team reflected on what was one of REGROUP’s…
Go Big on Small.
Living in the Mitten means being surrounded by a surplus of unique mom-and-pop shops, tantalizing global…
Marketing During Crisis: Actions Speak Louder Than Words
This article was originally featured in Forbes on July 15, 2020. The past four months have…
Population Health and the Pandemic
Over the years, much has been written and studied about population health efforts and the social…
Putting Imagination to Work
Einstein said, “Imagination is more important than knowledge.” A person might know he has a pile…
COVID-19: How Your Brand Will Persevere.
The first instinct of many companies when faced with market disruption is to shrink marketing budgets…
The Future is Touchless
I’m no germaphobe. But in this era of COVID-19, we’re all trying to do things touchless….
Watch out CPG Marketers, there is a new shopper influencing buying
Delivery services and personal shoppers have rapidly become lifelines for many stay-at-home Americans. Services like Instacart…