Look for the Helpers. Including Ourselves.
Those in agencies know a lot of people. We’re traveling busy bees. People who’ve dipped their toes in industries all across the spectrum. We’re the first people to say yes to happy hours and coffee brainstorming sessions alike. Or to fly across the country for the chance to attend this workshop or be a part of that seminar.
We’re restless, social, community-minded, occasionally loquacious people, to say the least. Because, at the end of the day, good stories and good people are at the heart of what we do. They’re what we seek to capture and be a part of in this world at any chance we possibly can get.
And Coronavirus, as life-changing and as scary as it might be, is no match for that pursuit. We might not have our plans or our cafes, but we still have each other.
Mister Rogers once said, “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’”
Now more than ever, as those midweek lunches and conferences come to a startling halt, and our entire team’s computer screens transition into checkerboards of home-ridden faces, that’s what we’re seeing. People helping. Local and global businesses trying to find every which way to support their consumers, and vice versa. Medical professionals on the front lines, disregarding their internal clocks to best keep us safe and healthy.
Oddly enough, this moment where we all are so physically distant is also a moment brimming with togetherness. Yep, there’s strength in vulnerability, friends.
Of course, we’re incredibly concerned and disheartened. We’re worried for our immunocompromised friends and older relatives. We’re disorientated and trying to make sense of this unnerving world we find ourselves in, constantly asking the question: When might this end?
But through this collective disquietude, don’t forget to look for the helpers. Don’t forget to find the helper in yourself. And please, please do not forget to ask us for help here at REGROUP. We’re happy to do whatever we can.
There’s still goodness in the world—perhaps now more than ever. As The Hitchhiker’s Guide to the Galaxy and Attar of Nishapur each respectively say, “Don’t Panic!” “This, too, shall pass.”
The wine meetups and coffee pow wows will come back. Kindness, luckily, won’t have to.
With love,
REGROUP
REGROUP is a woman-owned, full-service marketing agency helping complex brands find truth, build trust and power growth through our brand + performance solutions. With over 40 years of experience, we are people first and committed to using business as a force for good.
