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What's on the Menu?

brand + performance.

It's What We Do

A brand is not a pretty logo or a tagline. It has to create a space of familiarity, stability, trust and engagement for customers. It must inform every interaction along the customer journey, from initial experience all the way to hitting that order button or making that phone call.

We build brands to build business. Period.

NO MATTER WHAT YOU’RE LOOKING FOR, YOU’LL FIND IT HERE

In today’s fractured marketing, who’s minding the whole store? When your business is scattered across multiple partners, each comes with its own agenda. But REGROUP combines innovative, strategic thinking with agile execution, all the way from awareness to advocacy, to resonate emotionally, and deliver effectively. 

Strategy & Analytics:

Strategists love to talk business. But first, we talk people. We ask questions, listen, dig into behavioral and cultural trends most relevant to our clients’ needs. Then, create the roadmap to deliver meaningful stories for stakeholders and customers alike. Dig in.

CREATIVE & CONTENT:

Strategy beats ego here. Our creative solutions are crafted to be many things, but most of all to be engaging and effective. From digital to outdoor, video or coupon, we do our best work for whatever works best for the client. Get creative.

MEDIA & INTEGRATION:

Smart planning and placement is smart business. Completely media agnostic, our media team knows how to deliver holistic solutions against every customer touchpoint. And to analyze, adjust, and improve accordingly. Find your place.

here's how we do it

we play 5d chess

We’re problem solvers. Our proven, collaborative process of Discover, Define, Design, Develop and Deliver is a framework for what we do. It’s incredibly effective in helping provide integrated, complete solutions for even the thorniest of challenges. It’s your move.

TECHNOLOGY for real life

We leverage all sorts of technology to jump-start innovative solutions, including AI. But it’s important to understand motivations and reactions in real life, and real time. Real relevance comes from experience, not an algorithm. We keep it real.

We're in This Together

We’re smart enough to know we don’t know everything, and that there are some things that others can do more effectively than we can. We work from the big picture, with clients, their internal teams, and a curated, select group of world-class partners to create the best possible outcomes. Here’s more, partner.

More Work

At REGROUP, we draw ideas from multiple complex industries.

Start Exploring

Do you have any special requests?

What’s your pleasure? We can handle almost anything.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.