Brand + Performance = Exponential Results
January 19, 2024 7:11 pmTwo factors typically drive the marketing success of a franchise brand: lead generation and brand awareness....
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Rebranding Pitfalls To Avoid
January 5, 2023 9:33 pmWe recently had the opportunity to respond to a Request for Proposal to partner with a...
These Womens’ History
March 23, 2022 4:42 pmIt’s Women’s History Month, and for just a few moments, we’d like to celebrate ours. Founded...
It’s Her Industry, Too.
March 24, 2021 6:59 pmIt’s 1990. Cheryl Sandberg’s seminal book on women’s leadership in business, Lean In (leanin.org), won’t be...
Pantone’s Colorful Reminder of Resilience and Hope
December 21, 2020 8:05 pmAround this time last year, Jan and our team reflected on what was one of REGROUP’s...
Marketing During Crisis: Actions Speak Louder Than Words
July 27, 2020 6:27 pmThis article was originally featured in Forbes on July 15, 2020. The past four months have...
Putting Imagination to Work
July 16, 2020 2:01 pmEinstein said, “Imagination is more important than knowledge.” A person might know he has a pile...
COVID-19: How Your Brand Will Persevere.
July 16, 2020 1:53 pmThe first instinct of many companies when faced with market disruption is to shrink marketing budgets...
Watch out CPG Marketers, there is a new shopper influencing buying
June 10, 2020 5:48 pmDelivery services and personal shoppers have rapidly become lifelines for many stay-at-home Americans. Services like Instacart...
Murder Hornets or Nothing Burger?
May 21, 2020 10:17 pmWhen I saw several articles flood out last week about the discovery in the Pacific Northwest...
