It Takes a Village to Grow a Franchise
July 30, 2024 3:32 pmIn franchise, the customer’s experience IS your brand. Every experience customers have with your franchise affects...
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How to Market Your Franchise Responsibly: Get it right before you get it wrong
June 24, 2024 6:26 pmIn responsible franchise marketing, the success of a brand is dependent on teamwork, open communication, clear...
Brand + Performance = Exponential Results
January 19, 2024 7:11 pmTwo factors typically drive the marketing success of a franchise brand: lead generation and brand awareness....
Make the most of your IFA Convention in Vegas
February 3, 2023 9:07 pmREGROUP is attending the International Franchise Association Convention in Vegas in late February and we are...
Back to School: A Lesson on International Franchising
August 27, 2019 2:21 pmI recently had the privilege of returning to The Ohio State University, my alma mater, to...
Is Your Franchise Aligned or Divided?
August 14, 2018 3:52 pmI was fortunate to hear Doc Cohen speak on the franchisor/franchisee relationship at the FaegreBD Franchise...
FaegreBD Franchise Summit Features Doc Cohen
August 14, 2018 11:41 amFor those of you in franchising who have never attended the FaegreBD Franchise Summit, you don’t...
The Power of Group Thinkers in Franchising
March 5, 2018 2:24 pmYou’ve heard it before: The whole is better than the sum of its parts. There’s no...
Opt In to the Opt-In Local Social Media Model for Franchise Brands
February 23, 2018 2:52 pmShould you or should you not pursue a local social media program for your franchise? In...
A Big Market and Growing: Adult Children Caregivers for Seniors
May 2, 2017 10:51 amMy mother has a needlepoint pillow with the saying, “Live long enough to be a problem...
