Watch out CPG Marketers, there is a new shopper influencing buying
June 10, 2020 5:48 pmDelivery services and personal shoppers have rapidly become lifelines for many stay-at-home Americans. Services like Instacart...
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Farewell, Google Cookies. Hello, ?
February 25, 2020 6:16 pmGoogle said hello to 2020 by waving goodbye to third-party cookies. Although this decision was announced...
A Whopper of a Conference
November 8, 2018 2:56 pmSome things to note: I’ve never been to a marketing conference. Never been to NYC. Oh,...
Creating a Purpose-Driven Organization
September 6, 2018 10:00 amA recent Harvard Business Review article on creating a purpose-driven organization leads off with Gerry Anderson,...
The Case for Bad Grammar
May 15, 2018 10:33 amYep, I believe good advertising doesn’t require proper grammar. In fact, many in the industry would...
Ram’s “Built to Serve” Commercial Misses Fundamental Truth
February 23, 2018 9:20 amFriedrich Nietzsche argued that the guiding light that shaped western society was a underlying faith in...
A Big Market and Growing: Adult Children Caregivers for Seniors
May 2, 2017 10:51 amMy mother has a needlepoint pillow with the saying, “Live long enough to be a problem...
Downy Gets “Fresh” with “Rip Your Clothes On”
March 27, 2015 9:57 amAfter I saw this Downy commercial, now famously known as #RipYourClothesOn, I needed an outlet. It’s...
