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Find Your Creative Sweet spot

there’s nothing sweeter than success.

When it comes to creative work, it’s all about what works. So creativity is at the core of everything we do. We approach your business with no preconceived notions and a lot of curiosity. And we create things that maximize exposure, heighten awareness, and create lasting impressions.

That works for you, right?

Take a Shortcut if You'd Like

Finance
Franchise
Healthcare
Utilities
Wild Card

Or keep scrolling to get a better idea of how we think.

Case study
DTE logo
Want to bring more energy to your brand?

See how we brought some good energy to DTE’s Cleanvision.

Look Closer
Case study
Looking for new audiences?

Check out how we matched Gen Z with credit unions.

FIND YOUR FINANCE ERA
Case study
Floor Coverings International logo
Taking credit where credit is due

See how 5-star ratings became the insight driving the brand.

SEEING STARS

Recent Awards

2026 aaf best in show
DTE Energy Efficiency Campaign
2026 AAF Gold
DTE Energy Efficiency “Resourceful”
2026 AAF Gold
DTE Energy Efficiency “MMMM”
2026 Telly Silver
DTE Energy Efficiency “Resourceful”
2026 Telly Peoples’ Choice Silver
DTE Energy Efficiency “Resourceful”
2026 Telly Peoples’ Choice Silver
DTE Energy Efficiency “MMMM”

get creative in your search

We can help with that.

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REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.