Client: DFCU Financial

DFCU Financial Sweepstakes

Digital + Social
In-Branch Materials
Media Buying + Planning

The Problem

Each year, DFCU Financial runs a variety of sweepstakes to promote membership and card use through their Mastercard partnership. Because promotions happen regularly, each campaign must be fresh and captivating while maintaining a consistent member experience.

The Solution

We created a unique theme and identity crafted for each promotion. And design each to maximize visibility among members and prospective members.

In-branch signage

Each In-Branch piece must stand out in a lobby environment and encourage member recall. Each sweepstakes has a unique, customized visual theme carried out across branch posters, drive-thru banners, ATM screens, and beyond.

DFCU Financial Tap. Swipe. Travel. poster
DFCU Financial Tap. Swipe. Travel. flagpole banner
DFCU Financial Tap. Swipe. Travel. ATM ad
Digital assets

Each sweepstakes gets its own custom suite of digital creative, including social media ads, animated display ads, and landing page experiences.

DFCU Financial Tap. Swipe. Travel. mobile ad
DFCU Financial Tap. Swipe. Travel. Campaign

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.