Fave Juice

“re:group has been a critical part of our brand-building work. Their approach has been proactive and collaborative, and their work has been outstanding. We consider re:group to be among our most valued business partners…”

— Dave Kirkpatrick, Chief Marketing Officer, The Fave Juice Company

325+ Stores

Now being carried at 325+ stores across the United States and Loblaws of Canada

Best Juice

Fave® was one of three finalists for “Best Juice or Juice-based Drink” of 170 entries at the 2012 InterBev Awards

About the Fave Juice Company

The Fave Juice Company is a privately-held business that developed three unique, new, 100% juice, beverages that deliver a light, refreshing taste with multiple vegetable servings in each glass.

What we did:

Developed the visual and verbal language of the Fave juice brand, including: identity, packaging and marketing materials. We also helped introduce it to grocery and beverage trades and consumers.

Results:

Fave is now being stocked in all Loblaws’ stores—Canada’s largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Fave is also being carried in Fresh Market’s 125 stores in the United States as well as Meijer’s 200+ locations across Michigan, Ohio, Indiana, Illinois, and Kentucky. All-Natural Fave juice was selected as one of three finalists in the “Best Juice or Juice-based Drink” category by the 2012 InterBev Awards. Finalists are selected from over 170 entries from 15 countries. Fave was also included in the category for “Best Newcomer Brand or Business.”

deliverables

brand architecture, brand identity, brand standards, package design, marketing materials, website design, website development

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the vitals

Client: The Fave Juice Company
Industry: Food and Beverage

services utilized…
Awards Received…
  • Addy Awards
  • Judge’s Choice—Packaging Campaign
  • Gold—Sales Promotion, Packaging Campaign
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