Michigan For All
We Visualized an Invisible Enemy: Meet Rona
We visualized an invisible enemy: meet Rona
Even though, at the time, Michigan was ranked 3rd nationally for COVID-19 cases and deaths, public health and safety orders quickly sparked armed protests at our state capitol. We needed to convince the public that COVID-19 was more than just dangerous – it was deadly, and perhaps even more insidious due to high asymptomatic spread.
Working in conjunction with BLVD Detroit, we found a way. Rona.
Michiganders needed a common enemy in order to embrace behavior change and decrease the spread of Rona. Eight weeks of Rona messaging in multi-channel media across the state reached 95% of the targeted population, and 41% said the campaign reinforced or positively influenced their safety behaviors.