Great Lakes Cruise Company
A refreshed exploration of the brand
Showcase the trip-of-a-lifetime.
The only travel company of its kind—cruising off to French Canadian villages, Mackinac Island and everywhere in between—Great Lakes Cruise Company needed a fresh look that didn’t lose their history or spirit. We freshened up the palette, modernized the logo and, ultimately, entirely reimagined the customer journey, crafting a seamless website to showcase their diverse offerings.