Diverse launch deliverables for a new product
Introducing the account that does more.
Research showed consumers would pay for a checking account with benefits. So, DFCU created DFCUPerks and reached out to us for marketing the 400,000 local deals, travel protections and more that the new account offered. Crafting a strong, diverse integrated media plan, alongside a custom landing page, we not only steered interest toward the accounts, but offered a seamless way to explore the benefits.
A mobile-driven account.
An intuitive mobile landing page.
Cohesive with the other campaign components, our mobile landing page efficiently displayed the perks of Perks.
Testimonials drive home the message.
Utilizing member stories, our in-branch posters and other Perks print collateral demonstrate the many ways one could save.