DFCU Financial


The Perks of DFCU

DFCU Financials’ Perks Program is a way for members to save money – with over 40,000 deals across the country. It also offers services like 24/7 roadside assistance and cell phone insurance. In January 2022, REGROUP launched a new campaign to help spread awareness and drive account openings for DFCU Financial’s checking account, DFCUPerks. A fun, animated video highlights examples of all the ways members can save. Retargeting, display, paid search, total TV, and paid social all direct traffic to an updated landing page ( As of August 2022, the campaign helped drive a substantial increase in visits to the “open account” form.

DFCU animation

Digital Display Banners

DFCU Perks More than 400,000 deals nationwide
DFCU Perks Cell Phone Insurance
DFCU Perks 24/7 Roadside Assistance


DFCU brochure

If you would like to learn more about how credit unions can connect with a Gen Z audience, make sure to check out our published whitepaper on the subject:

If you are interested in developing strategies for your credit union,
feel free to schedule a free 1 hour consultation with us.