THE PERKS OF DFCU
The Perks of DFCU
DFCU Financials’ Perks Program is a way for members to save money – with over 40,000 deals across the country. It also offers services like 24/7 roadside assistance and cell phone insurance. In January 2022, REGROUP launched a new campaign to help spread awareness and drive account openings for DFCU Financial’s checking account, DFCUPerks. A fun, animated video highlights examples of all the ways members can save. Retargeting, display, paid search, total TV, and paid social all direct traffic to an updated landing page (getmorewithperks.com). As of August 2022, the campaign helped drive a substantial increase in visits to the “open account” form.
Digital Display Banners
If you would like to learn more about how credit unions can connect with a Gen Z audience, make sure to check out our published whitepaper on the subject:
If you are interested in developing strategies for your credit union,
feel free to schedule a free 1 hour consultation with us.