What does $30 million in Cash Back look like?

Following a previous campaign that showed Member’s Cash Back accumulating, we introduced a new approach that highlighted relatable examples of just how much $30 million in “Cash Back” could buy. Paired with a clean, modern and iconic aesthetic, these fun comparisons were showcased across media: connected TV, social, the DFCU website, retargeting banners, ATM screens and in branch posters.