Camp Woodbury on Nordman Lake
A historical camp. A brand from the ground-up.
A logo and look as beautiful as the camp.
Camp Woodbury, a historical hidden gem in southeast Michigan, became a high-end, private camp several years ago. To drive awareness and increase bookings for weddings and more, the camp needed more than a creative campaign. They needed everything. We first crafted a new visual identity that was instantly recognizable and fresh, yet timeless, forming the foundation for an intuitive, beautiful website. This, paired with a powerful paid search and social strategy, has engaged our target audience and generated leads.