Camp Woodbury, a historical hidden gem in southeast Michigan, became a high-end, private camp several years ago. To drive awareness and increase bookings for weddings and more, the camp needed more than a creative campaign. They needed everything. We first crafted a new visual identity that was instantly recognizable and fresh, yet timeless, forming the foundation for an intuitive, beautiful website. This, paired with a powerful paid search and social strategy, has engaged our target audience and generated leads.
Early image of the Lodge
Home page slider with big images and quotes from camp guests.
Explore the camp page allows users a bird’s eye view.
Visually driven business cards for prospective renters