Angela Hospice

A fresh, recognizable brand identity

Reimagine key elements for a cohesive brand.

Angela Hospice—a leader in southeast Michigan for over 30 years—had several worthy branding elements. But, with new competing hospice offers in the area and low top-of-mind awareness, a brand update was crucial. We did exactly that, developing a new brand system that honored the company’s cherished history and championed their mission.

Previous Logomark and variations prior to engaging REGROUP.
Angela Hospice Logo

Logo Collection

Angela Hospice Logo Style
Primary Color Palette
Angela Hospice Logos New
Secondary Color Palette
Angela Hospice Print Showcase
Angela Hospice Print Blue
Angela Hospice Print Orange
Branded collateral
Angela Hospice Print Pink

Their competitive offer
meets user-friendly design.

To increase prospect phone calls, referrals and donations—all crucial to Angela’s growth—we paired a clean, on-brand look with a gentler, more accessible user experience. Simplifying and reorganizing the content, in addition to making the site easily navigable, boosted SEO visibility and traffic.

Angela Hospice website on a mobile phone

Responsive Mobile-ready Design

Angela Hospice style tile

Style Tile

Angela Hospice website on a desktop computer