Angela Hospice—a leader in southeast Michigan for over 30 years—had several worthy branding elements. But, with new competing hospice offers in the area and low top-of-mind awareness, a brand update was crucial. We did exactly that, developing a new brand system that honored the company’s cherished history and championed their mission.
Previous Logomark and variations prior to engaging REGROUP.
Logo Collection
Primary Color Palette
Secondary Color Palette
Branded collateral
Their competitive offer meets user-friendly design.
To increase prospect phone calls, referrals and donations—all crucial to Angela’s growth—we paired a clean, on-brand look with a gentler, more accessible user experience. Simplifying and reorganizing the content, in addition to making the site easily navigable, boosted SEO visibility and traffic.