A fresh, recognizable brand identity
Reimagine key elements for a cohesive brand.
Angela Hospice—a leader in southeast Michigan for over 30 years—had several worthy branding elements. But, with new competing hospice offers in the area and low top-of-mind awareness, a brand update was crucial. We did exactly that, developing a new brand system that honored the company’s cherished history and championed their mission.
Their competitive offer
meets user-friendly design.
To increase prospect phone calls, referrals and donations—all crucial to Angela’s growth—we paired a clean, on-brand look with a gentler, more accessible user experience. Simplifying and reorganizing the content, in addition to making the site easily navigable, boosted SEO visibility and traffic.
Responsive Mobile-ready Design