Sharing a crucial yet overlooked resource for underserved cancer patients.

While many are familiar with American Cancer Society’s research, the same couldn’t be said about their 24/7 assistance for cancer patients—particularly uninsured and low-income communities throughout Detroit and Indianapolis. A sincere, simple message— “I Need”—was paired with a comprehensive media approach—including, but not limited to, PSA radio, bus interior cards and medical publication print ads.