American Cancer Society
Diverse, Awareness-Building Collateral
Sharing a crucial yet overlooked resource for underserved cancer patients.
While many are familiar with American Cancer Society’s research, the same couldn’t be said about their 24/7 assistance for cancer patients—particularly uninsured and low-income communities throughout Detroit and Indianapolis. A sincere, simple message— “I Need”—was paired with a comprehensive media approach—including, but not limited to, PSA radio, bus interior cards and medical publication print ads.
People now better knew what to do.
In just six months, this campaign increased Indianapolis and Detroit calls by 41.5% and 55% respectively compared to the previous year.