American Cancer Society

Diverse, Awareness-Building Collateral

Sharing a crucial yet overlooked resource for underserved cancer patients.

While many are familiar with American Cancer Society’s research, the same couldn’t be said about their 24/7 assistance for cancer patients—particularly uninsured and low-income communities throughout Detroit and Indianapolis. A sincere, simple message— “I Need”—was paired with a comprehensive media approach—including, but not limited to, PSA radio, bus interior cards and medical publication print ads.

American Cancer Society - Answers poster
American Cancer Society - Know What to Do poster

People now better knew what to do.

In just six months, this campaign increased Indianapolis and Detroit calls by 41.5% and 55% respectively compared to the previous year.