That Intern Life: Ava’s Take, Weeks 5-8

Reflecting on a Summer of Growth at REGROUP

Intro

Hi! I’m Ava, a 2025 Marketing Intern at REGROUP. I’m excited to share the final chapter of my internship journey with you. If you missed my previous blog posts, you can catch up on them here.

This post is a special one; it marks the conclusion of an incredible summer. Over the past few weeks, I’ve deepened my knowledge of HubSpot and explored new ways to leverage its tools for smarter, more effective marketing.

Diving Into HubSpot

In the final stretch of my internship, I spent a lot of time working hands-on in HubSpot. My tasks included everything from organizing contact lists to assigning verticals, and creating a resource document that outlines helpful tools for REGROUP’s marketing efforts.

Here are just a few of the HubSpot tools I explored:

• Marketing Emails: For building personalized campaigns that engage and nurture leads, no large team required.
  
  
• Social: A central place to manage and schedule all your social content.
  
  
• Ads: Tools to build and monitor ad campaigns across platforms.
  
  
• Forms: To capture valuable lead information and collect insights.
  
  
• CTAs: Custom buttons and banners designed to drive website engagement.
  
  

One of my biggest takeaways came from the process of exporting contacts and assigning new verticals to keep REGROUP’s lists accurate and up to date. After plenty of trial, error, and research, I was proud to successfully restructure key lists and build a system for future use.

HubSpot is truly a powerful, all-in-one marketing platform. When used strategically, it can make a real impact and I’m grateful to now have so many HubSpot skills under my belt. These are tools I’ll take with me as I continue growing in the marketing field.

The Culture That Shaped My Experience

REGROUP is a special place, filled with incredibly kind and talented people. Every morning, I looked forward to being greeted by Venetia, our warm and welcoming Office Sales & Facility Manager. On the way to my desk, I’d say hi to Liz Conlin, VP Client Service Director, and Becky Benson, Account Supervisor — small moments that made every day feel like part of something bigger.

Each week brought something new. From CRM cleanup to creative briefs, social strategy to internal proposals, my experience was varied, fast-paced, and hands-on. REGROUP truly kept me on my toes in the best way, just as a focused and modern agency should.

What stood out most was how approachable and supportive everyone was. As an intern stepping into the professional world, I couldn’t have asked for a better environment to learn. I’ve gained a deep appreciation for the inner workings of an agency, and now understand the power of strong communication, collaboration, and curiosity.

Looking Ahead

Although my time at REGROUP has come to a close, I’m leaving with a strong foundation and an even stronger sense of direction. This internship confirmed my passion for marketing, and I feel ready and excited to pursue this path after graduation.

One of the most meaningful takeaways wasn’t just the skills or the projects, it was the encouragement to stay in touch. The team at REGROUP made it clear that their support doesn’t end with the internship. Whether I’m navigating school, starting a new role, or just need guidance along the way, they’ve encouraged me to reach out. Knowing that I have a network of mentors who are truly invested in my growth means the world.

To everyone at REGROUP: thank you for the opportunities, guidance, and encouragement. And to those following my journey, thank you for reading along!