We care about healthcare marketing.

At REGROUP, working on behalf of healthcare brands is a passion, not a job. Partnering with organizations such as the American Cancer Society and Michigan Medicine has allowed us to see how marketing and communications can change perceptions and improve health behaviors. We’ve helped dozens of healthcare organizations build their strategy, educate their audiences and change minds. Up, down, front, back and sideways, we know healthcare marketing.

Maybe it’s time you get to know us. Drop us a line below to schedule your one-hour free consultation.

Delivering marketing results to healthcare brands for over 20 years.


Drove behavior change to help stop the spread of COVID-19.

Angela Hospice logo

Reimagined identity through a brand refresh and website redesign.

Angela Hospice Website redesign
American Cancer Society logos

Increased number of patient inquiries through integrated direct marketing campaign.

American Cancer Society billboard
Michigan Medicine logo

Launched a specialty care center in a competitive market.

Michigan Medicine Brighton Center for Specialty Care billboard

Traditional and digital healthcare marketing strategies

When it comes to marketing a healthcare brand, we’ve done it all. The key to our success is our collaborative approach that gets all stakeholders engaged up front. We ask good questions, we listen and we build a strong case for our plans and recommendations. Then we deliver solutions such as:

  • Strategic marketing plans that achieve corporate objectives founded on in-depth market and customer analysis
  • Communications plan development for public health campaigns, lead generation, and educational content

  • Brand platform design and development including positioning, brand architecture, brand naming and identity and brand standards
  • National and local advertising campaigns including print, video, banner, landing pages, websites, merchandising and local marketing toolkits
  • Centrally coordinated, locally delivered, integrated marketing programs including digital, traditional, and social media solutions
  • Digital presence optimization and management (SEO and SEM) including organic and paid search
  • Customer relationship and loyalty programs

What's our secret for healthcare marketing magic?


We Care

The healthcare business is complex, competitive, constantly changing and increasingly confusing. Thriving in this changing environment requires collaboration, planning, innovation, communication and flawless execution by people who are passionate about healthcare. We are those people.

Over the past 20 years, we’ve worked with the healthcare industry from physicians and hospitals to health plans and support services like hospice and in-home care. We understand healthcare consumers and what affects their decisions at every point in their journey. Our knowledge of the industry, consumers and providers across the spectrum of care helps us develop and execute insightful brand marketing strategies that drive patient volume and revenue for our clients.


We Know Healthcare


We Align Stakeholders

We take a structured, collaborative approach to your business. We leverage our industry knowledge and customize our strategic process to fit your needs. We provide clarity to the chaos and prioritize opportunities to achieve results. Our process is simple and analytical. It is insightful and creative. It looks at your brand and business from the inside out and the outside in. It engages your team and ours to create solutions together that engage patients and drive results.

We love having an impact and, most of all, making a difference. So, we measure everything. From customer satisfaction to lead generation to digital analytics. We don’t just track, we optimize. As we gain insights from the results, we mold our strategy accordingly, maximizing our efforts. We celebrate when our marketing drives results because we know it will make a difference for the organization and the communities it supports.


We Drive Results

Some healthcare brands we’ve worked with:​

Michigan Medicine, March of Dimes, Daavlin, National Kidney Foundation, Eisenhower Center
Right at Home, IHA, Presbyterian Villages of Michigan, Safehouse Center, Tennessee Dept of Health
Angela Hospice, American Cancer Society, Arbor Hospice, Washtenaw Health Initiative, Huron Gastro
Saint Joseph Mercy, HealthPlus, Michigan Veterinary Specialists, Emergent Health Partners, MSHPM

Let’s roll up our sleeves.

We’re ready to collaborate on whatever big challenges or crazy ideas you’re working through. Our collective experience spans healthcare marketing, hospice marketing, senior-care marketing, community and public health communications, and more. Tell us more about you. We can’t wait to chat.