We Make Franchise Marketing Do More

Franchises deserve the most bang for their marketing bucks.

But the marketing agencies of today are too specialized. They make you choose between brand or performance — awareness or lead generation.

But why settle for one or the other?


How we do it:

When budgets are limited we take brand strategy and apply it to the bottom of the marketing funnel, where your potential consumers are waiting for a solution: your franchise brand!

Strategy Driven by Data

Everything we do is based on data. From using consumer data to drive brand strategy, to applying predictive analytics to drive exponential results.

Real Time Optimization

We actively optimize campaigns in real time based on real feedback so your results constantly improve. Plus we’re full-service and experienced in using multiple channels. We find what works best for you and maximize your results.

Brand + Performance Synergy

We look at marketing strategy holistically so we can adjust either brand or performance depending on what’s needed. It’s the perfect blend that gives your franchise brand exactly what it needs.

Full Franchise System Alignment

We get that franchises are different and need special marketing. Our agency ensures that franchisee and franchisor goals are on the same page and unified on both the local and national level.

Franchise Marketing Is In Our DNA

Our first client years ago was Tom Monaghan of Domino’s Pizza. Over the years we’ve helped dozens of franchise companies build their organizations, increase year-over-year profits, and perfect franchisee relationships. But don’t take it from us, take it from our work.

Floor Coverings International logo
Energizing a franchise system through Brand + Performance Strategy
Floor Coverings International microsite
Floor Coverings International car design
Right at Home logo
Brand Fund Creation and National Integrated Campaign
Molly Maid logo
Cohesive Brand Strategy focused on nurturing consideration through compelling differentiators
Molly Maid poster
Molly Maid poster
Molly Maid poster

Don’t Take It From Us, Take It From Our Clients

Brands we’ve worked with:

Ben & Jerry's Logo
Chevron Logo
Bagger Dave's logo
Goldfish Swim School Logo

See More Franchise Industry Insights

McDonald's franchise
Rebrand Or Refresh White Paper

Should your franchise rebrand or refresh? Learn the difference between a refresh and a rebrand and find out what’s best suited for your franchise!

Jan on The Art of Franchise Marketing podcast
Franchise Marketing Podcast

Our president Jan Muhleman – CFE was featured in the Art of Franchise Marketing podcast. Don’t miss learning about what makes the franchise industry special plus lessons learned from an industry veteran.

1 + 1 = 3
Brand + Performance Blog

Franchise brands need to do more with their marketing. REGROUP has a unique way to blend performance + brand strategy to generate impressive results. Learn what to consider, when establishing a similar program.

We’re an agency for good. No, really.

REGROUP is a B certified corporation

REGROUP is a certified B-Corp. This means our agency is committed to working with brands that make business a force for good.

The franchise industry generates business ownership and supports the circular economy. Talk about being a force for good. We’re a natural fit, wouldn’t you agree?

Ready to REGROUP?

International Franchise Association Member

IFA members since 1987.