Tom leads our technology efforts and works with all our clients on digital projects from website development to email campaigns to online advertising. Previously, at Ross Roy Communications, Tom pioneered the use of multimedia for Chrysler Corporation by developing the Neon CD-ROM Catalog and Cruisin’ Music, a successful marketing tool supplementing the traditional printed catalog. That effort led to the development of Plymouth Place, a combination of multimedia touch screen kiosks and vehicle displays located in over 100 shopping malls throughout the U.S. His final role with Ross Roy was to oversee the website development for the Chrysler, Plymouth and Dodge brands.
Moving to Young and Rubicam/Detroit in February of 1996, Tom developed and managed Ford Motor Co.’s Lincoln and Mercury brand presence on the web, including media and promotional activities, as well as developing Ford Credit’s first website. He also participated in the development of Intranet-based sales tools for automotive dealer sales personnel. Other clients included the Michigan Consolidated Gas Co. and the Salvation Army.
At REGROUP, Tom has been involved in the development of all web projects for such clients as AnnArbor.com, The Learning Care Group, University Preparatory Academy, Eisenhower Center, Contract Professionals, Wanigas Rod Company, United Bank & Trust, VIPDesk, HealthPlus of Michigan, Chembio, and Style Trader.