Advertising & Promotion, Blog, Creative
It has been said that you are best to keep your friends close and your enemies closer. In marketing communications, a truer phrase might be to keep your primary clients… read more
Advertising & Promotion
From time-to-time, we decide to use celebrity talent at re:group. Celebrities are great: they’re fun, they’re well spoken…and, hey, we’d be lying if we said we overlooked the fact that… read more
Franchise and Retail, Marketing
When putting together a marketing plan for a franchise client, the question inevitably comes up: What branding materials should be included in the franchise ad kit? Well, before you can… read more
Franchise and Retail, Marketing
Think about it, why should we care about a brand if we can’t access it? Applebee’s might be a wonderful restaurant, but if there’s not one close by, it’s not… read more
Franchise and Retail, Marketing
History shows that marketers who continue to spend come out more successful on the other end of a downturn. The news hasn’t been pretty of late.
It seems that everything… read more
