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Monthly series

Connecting the Dots

Where industries meet insight

Connecting the Dots is a monthly series that examines research-driven trends and how insights from one industry translate across others.

Coming Soon
July 2026

Customer Data Collection

Using Data to Drive Growth: Why Collecting Customer Data Is Not Enough
Branding
Marketing
April 2026

Offline Marketing

Offline Is In: Younger Consumers Crave Real-Life Experiences
Branding
Finance
March 2026

Sub-Brands

Sub-Brands: A Way For Legacy Brands to Reach New Audiences
Branding
Franchise
February 2026

DIG INTO DETAIL WITH OUR WHITEPAPERS

Using Tech for Marketing Advantage

Home care & hospice
View Whitepaper

A Brand of Fresh Air

How brands and the planet can thrive together
View Whitepaper

Starting a Union with Gen Z

How credit unions can appeal to gen z
View Whitepaper

DISCOVER MORE ABOUT HOW WE THINK

honeybees swarming a hive
the hive IRL: Franchise Business Network Crawl Recap
Building the hive, one bee at a time.
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That Intern Life: Ava’s Take, Weeks 5-8
Reflecting on a Summer of Growth at REGROUP Intro Hi! I’m Ava, a 2025 Marketing Intern at REGROUP. I’m excited to share the final chapter of my internship journey with you. If you missed my previous blog posts, you can catch up on them here. This post is a special one; it marks the conclusion…
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That Intern Life: Ava’s Take, Weeks 3 and 4
Behind the Pitch: My First Look at Roadmapping Proposals Intro: A New Kind of Learning Curve Beneath every polished proposal are hours of strategy, collaboration, and revision. Every detail matters—sometimes a single tweak can shift the outcome entirely. What I’ve come to realize is just how much behind-the-scenes thinking and teamwork go into each one.…
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That Intern Life thumbnail
That Intern Life: Ava’s Take, Weeks 1 and 2
Internship Week 1 & 2: A People-First Welcome Hi! I’m Ava—a student at the University of Michigan with a passion for storytelling, creative strategy, and meaningful connection. Outside of my studies, I run a culinary travel blog called tulipsandtangerines.com, where I share favorite places and personal reflections. This summer, I’m interning at REGROUP—a woman-owned, full-service…
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honeybees chaining
The Hive Experience, Chapter 6: Trust Is the Honey that Feeds Brand Success
Learn how brands build trust through consistent, positive customer interactions.
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honeybees buzzing around a hive
The Hive Experience, Chapter 5: Scout and Forager Bees—Finders of Truth
Brand strategies help the hive adjust and optimize for success.
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WE’LL HELP YOU FIND A WAY

We’re here to help—no matter what you’re looking for.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.