Client: Pittsburgh Water

Tap In Campaign

TV
Branding Design
Media Buying + Planning

The Problem

Pittsburgh Water faced mistrust, confusion over multiple names, and a lack of public awareness about the major infrastructure strides they were making. They needed a refresh to clarify their name and a campaign to build back trust and communicate their improvements.

The Solution

We provided Pittsburgh Water with a straightforward, unified new name, transforming PGH20 into Pittsburgh Water. We then crafted a new logo with new brand guidelines to match.  And then created the “Tap In” campaign to rebuild trust and raise awareness.

TV
Brand Refresh
Before
Old logo for Pittsburgh Water
After
Pittsburgh Water logo
Pittsburgh Water brand guidelines booklet
Campaign Assets
Pittsburgh Water flyer
Pittsburgh Water bus ad

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.