Client: Screamin Peach

Screamin Peach Logo Refresh

Branding Design

The Problem

Screamin Peach’s logo and branding were well-liked by customers, but the readability was poor. They wanted a revamped logo and brand look that would preserve their established playful personality, while improving readability and brand recognition.

The Solution

We improved readability and revamped their logo while keeping brand personality and flavor intact.

Before Vs After

We delivered a final set of refined logos, mascot illustrations, and brand guide with colors and typefaces.

old logo with tagline for The Screamin Peach
new logo with tagline for The Screamin Peach
Branding

We provided multiple rounds of updated logo options and an expanded set of mascot illustrations. This allowed them to easily adapt their logo and branding to a wide range of assets from signage to merch.

The Screamin Peach brand guidelines booklet
The Screamin Peach branding on merchandise

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.