So, you’re a brand that doesn’t like to be labeled. You’re a free spirit. A wild card, some might say. We like that. When it comes to smart marketing and branding, consider us the ace up your sleeve. Our experience goes back decades and we, too, are a bit of a free spirit as well. So, what are you waiting for? Let’s go cause some trouble together.
our experience
Other work we’re proud of
Our Industry Thoughts
We have a few things to say.
Maybe you’ll find something here that’s helpful for your business.
Brand + Performance = Exponential Results
Two factors typically drive the marketing success of a franchise brand: lead generation and brand awareness. However, in the age of digital marketing, many established franchisors have been isolating their performance marketing from their brand marketing. This is a big mistake — one that dilutes the impact of marketing investments, and often puts them competitively…
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Brand + Performance = Exponential Results: How Brand Messages Can Deliver Results
In March, REGROUP partnered with the DMAD to host an agency showcase in our office. Our client, Colin Kennedy of DTE, and Creative Director Ryan Swartz, presented an interesting review of how our spot “Resourceful” was a true combination of delivering both brand messaging and lead generation. Rather than create a typical show-and-tell spot usually…
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Culture: Living Your Brand
We have always said that a brand was more than an identity—it is who you are, what you do, why you do it and how you are better or different from your competitors. It is how you look speak and act. At this year’s IFA Leadership Conference, Keynote Speaker Nick Friedman, president of College Hunks…
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Purpose & Profits: How Your Organization Can Get the Best of Both Worlds
It’s a common fear that being purpose-driven comes at the expense of an organization’s profitability. REGROUP can tell you firsthand that’s not the case. As a B-Corporation, we blend purpose and profit daily to provide marketing that is both purposeful and profitable. We also have a unique position: we turn purpose-driven marketing into bottom-line success…
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