Client: DFCU Financial

DFCU Financial Grand Openings

Branding Design
Strategy
Campaign Assets

The Problem

Branch grand openings are a major moment for credit unions. They need to build interest, recall, and linger in the minds of members and prospective members, all in a very quick window.

The Solution

We tailor each grand opening announcement to its locality and design it to start a conversation. We strategically run new branch messaging in a specific sequence: before the opening (coming soon), during the opening (now open), and after opening (reminder).

Campaign Assets
DFCU Financial ads for store openings
DFCU Financial ads for store openings
DFCU Financial ads for store openings
DFCU Financial billboard ads
DFCU Financial mobile ads

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.