Finance

To trust you with their money, people have to trust you. The more they know and understand about you and how you operate, the more likely they are to engage. You need to weigh privacy with personalization, digital tools and AI with human oversight, and regulation with proactivity. So does your marketing partner.

DFCU Financial - The Cash Back Credit Union "Gator" ad
Case study
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Check out how we matched Gen Z with credit unions.

FIND YOUR FINANCE ERA

others see complexity. we see your opportunity.

we find problems and we solve them. Plain and simple.

Lower cost per acquisition.

Drive loans and deposits.

Align internal players under one unique brand vision.

Provide differentiation in a crowded marketplace.

Highlight purpose-driven community engagements.

Build engagement with members and customers.

Streamline and improve customer and member experience.

Cater to multiple audiences. Increase lead volume and quality.

Generate top-of-the-funnel awareness.

Enhance digital experience.

Optimize campaigns for increased ROI.

our financial experience

DFCU Financial logo
Flagstar Bank logo
Michigan Credit Union League logo
Citizens Bank logo
tryacreditunion.com logo

financial work we’re proud of

FINANCIAL INDUSTRY THOUGHTS

We have a few things to say.
Maybe you’ll find something here that’s helpful for your business.

Starting a Union With Gen Z

How credit unions can appeal to gen z

girl holding a credit card making a mobile purchase
Getting Growth: Leveraging Your Current Membership to Grow Your Credit Union
When we think of the word “growth” we typically think of the word “new” too. Unsurprisingly, in the financial institution world, credit unions tend to focus on gaining new members. But it’s important not to exclude current members from your marketing budget. Current members are already in your audience, waiting for your message. They can…
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1 + 1 = 3
Brand + Performance = Exponential Results
Two factors typically drive the marketing success of a franchise brand: lead generation and brand awareness. However, in the age of digital marketing, many established franchisors have been isolating their performance marketing from their brand marketing. This is a big mistake — one that dilutes the impact of marketing investments, and often puts them competitively…
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girl with goggles on
Brand + Performance = Exponential Results: How Brand Messages Can Deliver Results
In March, REGROUP partnered with the DMAD to host an agency showcase in our office. Our client, Colin Kennedy of DTE, and Creative Director Ryan Swartz, presented an interesting review of how our spot “Resourceful” was a true combination of delivering both brand messaging and lead generation. Rather than create a typical show-and-tell spot usually…
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DTE Energy Tripling renewables still from tv ad
Purpose & Profits: How Your Organization Can Get the Best of Both Worlds
It’s a common fear that being purpose-driven comes at the expense of an organization’s profitability. REGROUP can tell you firsthand that’s not the case. As a B-Corporation, we blend purpose and profit daily to provide marketing that is both purposeful and profitable. We also have a unique position: we turn purpose-driven marketing into bottom-line success…
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Like the way we think? Check out our thoughts on other topics.

More Work

At REGROUP, we draw ideas from multiple complex industries.

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ARE YOU READY FOR BIG GAINS WITH YOUR BRAND?

We’ll bring work that’s high interest and high yield.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.