Client: DFCU Financial

DFCU Financial Cash Back Checking “Interesting” Campaign

Integrated Campaign
Media Buying + Planning
TV

The Problem

DFCU Financial was introducing a Cash Back Checking account that offered more interest than other cash back checking accounts in the market. They needed to introduce and promote this new account to existing and prospective members, while also boosting brand awareness.

The Solution

The “Interesting” campaign was born out of a play on the interest this Cash Back Checking account earns. The campaign was later updated and extended to the “Impressive” campaign to highlight the accounts’ updated offerings, which had even better rates. The creative for both campaigns used fun facts with vivid graphics to stand out from typical credit union marketing.

TV + Video
Direct Mail
Digital + Social

We’ve had a long relationship. We are very happy with the service and the results. We love the attention they give to us. We don’t feel like a small fish in a big pond. They are very responsive, even with the turnover. I have never considered moving the business.

– Andy Shiebar, DFCU Financial Client

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.