UTILITIES

Customers only think of you when something goes wrong – it’s just a fact. But trying to help them understand what’s going right is a challenge because the work you do can be technical, esoteric and, frankly, slow. We’ve learned that building a foundation of trust through information, then layering targeted, benefit-focused messages can work wonders. Wanna see for yourself?

DTE Energy linesman working

You can’t have one without the other

We find problems and we solve them. Plain and simple.

Internal alignment under one brand strategy

Increase satisfaction scores through targeted communication

Hyper local proactive communications

Emotional storytelling on value proposition

Case study
DTE logo
Want to bring more energy to your brand?

See how we brought some good energy to DTE’s Cleanvision.

Look Closer

Being a utility is tough. Managing the hardware while also communicating with your communities is challenging. Well, luckily, you’ve found us. We have experience with all that for sectors like power, natural gas, and water to name a few. Oh, and we’re B Corp certified too, so this industry is an important one for us.

Utility work we’re proud of

UTILITY INDUSTRY THOUGHTS

We have a few things to say. Well, a lot of things to say.
Maybe you’ll find something here that’s helpful for your business.

A Brand of Fresh Air

How brands and the planet can thrive together

girl with goggles on
Brand + Performance = Exponential Results: How Brand Messages Can Deliver Results
In March, REGROUP partnered with the DMAD to host an agency showcase in our office. Our client, Colin Kennedy of DTE, and Creative Director Ryan Swartz, presented an interesting review of how our spot “Resourceful” was a true combination of delivering both brand messaging and lead generation. Rather than create a typical show-and-tell spot usually…
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DTE Energy Tripling renewables still from tv ad
Purpose & Profits: How Your Organization Can Get the Best of Both Worlds
It’s a common fear that being purpose-driven comes at the expense of an organization’s profitability. REGROUP can tell you firsthand that’s not the case. As a B-Corporation, we blend purpose and profit daily to provide marketing that is both purposeful and profitable. We also have a unique position: we turn purpose-driven marketing into bottom-line success…
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Power plant
Communicate & Engage: How Utilities Can Shine
According to J.D. Power’s 2024 Public Utility brand study, customers are demanding personalized communications and better digital experiences. However, many public utility brands have fallen short implementing these points in their marketing strategy. Creating better digital capabilities can only lead to customer satisfaction gains if customers know about them. That’s why improving marketing (especially digital…
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1 + 1 = 3
Brand + Performance = Exponential Results
Two factors typically drive the marketing success of a franchise brand: lead generation and brand awareness. However, in the age of digital marketing, many established franchisors have been isolating their performance marketing from their brand marketing. This is a big mistake — one that dilutes the impact of marketing investments, and often puts them competitively…
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Like the way we think? Check out our thoughts on other topics.

More Work

At REGROUP, we draw ideas from multiple complex industries.

Start Exploring

WE WILL WORK TO BUILD TRUST FOR YOUR PUBLIC TRUST

And we’ll do it with empathy and respect for the communities you serve.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.