HOW DO WE DO IT?

Here’s a behind-the-scenes peek into how we make magic.

Every REGROUP engagement is designed to solve specific marketing challenges, connect with the target audience, and provide a strategic roadmap to drive successful business outcomes.

PROCESS? Yeah. WE’RE TALKIN’ PROCESS.

Sure, everyone has a model, but our long-standing process model continues to deliver efficiency and innovation to our clients. Internally, it reinforces our integrated, cross-functional approach to each and every client engagement. And for you, it ensures collaboration and alignment at each step.

A deep dive into understanding the business, competitive environment, customer experience, and internal perspectives.

Market & business review
Stakeholder interviews
Customer research and journey audits
Competitive analysis
Performance benchmarking

We synthesize discovery insights and present multiple directions for strategic alignment.

Strategic recommendations
Planning parameters
Creative/media briefs
Branding and communications opportunities
Prioritized solution roadmaps

We design the creative and connection experiences to bring the approved strategic vision to life.

Concept development (creative, experience, messaging)
Media strategy and budget alignment
UX/experience design planning
Internal communication planning

We produce assets and launch the campaign.

Campaign development
Final asset creation
Media trafficking and tagging
QA across platforms
Timeline and budget tracking

We launch the campaign and immediately begin monitoring, measuring, and optimizing.

Live dashboards and reporting
Optimization and A/B testing
Post-campaign learning
Conversion analysis and applied learning

We love to deliver

• Integrated Briefs
• Collaborative weekly meetings and proactive reporting
• Transparency through financial and production tracking tools
• Internal workflow and traffic meetings
• Messaging Orchestration

• Measurement and Reporting Plans
• Strategic Roadmap 30/60/90
• Competitive and Category Audits
• Ad-Hoc Strategic POVs

AI, Meet AI

It takes Actual Intelligence to use Artificial Intelligence to its best effect. To avoid subpar brand outcomes, we always apply human brainpower to AI-assisted direction. Handled well, AI can be a boon. Handled poorly, a bomb.

IT TAKES A VILLAGE

REGROUP is a full-service agency with deep internal capabilities across strategy, creative, media, digital, and project management. However, when needed, we extend our team through a network of trusted partners who provide specialized services that complement our core offering. These partnerships allow us to remain nimble and responsive while scaling up expertise for specific project needs.

We maintain strong, long-standing relationships with a select group of collaborators across key service areas:

Strategic Research:

Emicity — www.emicity.com
Emicity is a market research firm specializing in qualitative and quantitative insights. We partner with them for brand perception studies, audience segmentation, messaging testing, member or consumer surveys, and video and content effectiveness.

Content Production:
Seventy Seven Productions — www.seventyseven.pro
This Detroit-based production company provides full-service video, photography, and content creation. We work with them to develop high-quality storytelling assets for campaigns, testimonials, sizzle reels, and more.
Media Partnerships:

Collaboration drives innovation and excellence in digital marketing. Our partnerships with leading industry organizations ensure that we stay at the forefront of marketing trends and best practices, providing unparalleled performance to our clients.

Sway Group — swaygroup.com

Sway Group is a leading, Ann Arbor, MI-based influencer marketing firm. We partner with them to leverage UGC content for many of our clients resulting in work that is on strategy and on brand, but with unique voices and perspectives.

Interactive Advertising Bureau Partner
REGROUP is a proud member of the Interactive Advertising Bureau (IAB), demonstrating our commitment to advancing the digital advertising industry.

MMA Global Member
We are honored to be part of the Mobile Marketing Association (MMA), a global network of over 800 companies dedicated to shaping the future of marketing.

That was a lot to… process.

Now that you know more about the meat of our process, head over and take a look at some creative. There’s always room for dessert.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.