Jan waving

And What About Us?

we’re not affected. we’re effective. and we’re pretty nice, too.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.

Our Story

We’re a fiercely independent, full-service, woman-owned, B Corp Certified marketing agency.

We have years of experience in franchise, utilities, healthcare, and financial marketing. Whether driving brand reinvention, customer experience transformation, or integrated campaign success, REGROUP delivers with thoughtfulness and purpose.

We work with all kinds of clients, from start-ups to multinational corporations. They like the human, humble, hardworking Midwest vibe that got us the B Corp nod in the first place. Maybe you will, too.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP.

REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.

MISSION

To elevate brands and help them imagine and create amazingly successful organizations.

VISION

To be the best independent, full-service, brand transformation agency, and grow the next generation of leaders in our industry.

brand promise

People first. We tackle every project, partnership and challenge with respect, collaboration, imagination, and a passion for great results.

BE CURIOUS

We never leave our curiosity at the door. We always seek out opportunities to further cultivate our innate childlike wonder.

BE KIND

We put aside our egos. Neighborliness and Midwestern sensibilities are crucial to how we work internally and with clients.

Be Courageous

We are not afraid. We’re always ready to take on challenges that competitors shy away from. We willingly challenge our clients as much as we challenge ourselves.

Be Collaborative

In addition to engaging with one another, we also welcome clients to participate in collectively crafting innovative solutions.

Be Responsible

There is intentionality in everything that we do. We are an agency that’s people-first, and we hold ourselves accountable.

BELIEVE IN THE IMPOSSIBLE

“No” is not in our vocabulary. We don’t say, “if.” We say, “how.” We know that big ideas can often come from unexpected places.

BE CURIOUS

We never leave our curiosity at the door. We always seek out opportunities to further cultivate our innate childlike wonder.

BE KIND

We put aside our egos. Neighborliness and Midwestern sensibilities are crucial to how we work internally and with clients.

BE COURAGEOUS

We are not afraid. We’re always ready to take on challenges that competitors shy away from. We willingly challenge our clients as much as we challenge ourselves.

BE COLLABORATIVE

In addition to engaging with one another, we also welcome clients to participate in collectively crafting innovative solutions.

BE RESPONSIBLE

There is intentionality in everything that we do. We are an agency that’s people-first, and we hold ourselves accountable.

BELIEVE IN THE IMPOSSIBLE

“No” is not in our vocabulary. We don’t say, “if.” We say, “how.” We know that big ideas can often come from unexpected places.

our values

SO WHAT ARE WE ALL ABOUT?

We are a people-first agency. REGROUP embraces curiosity and kindness which leads to our people feeling seen, heard, and respected. This approach fosters trust – not just between the staff and leadership, but between all our teams as well. There’s a reason why we’ve been awarded Best and Brightest Companies to Work For 5 Years in a row. Our people and their thinking is our greatest asset. We value them all quite a bit.

LOOKING FOR SOMEONE?

Found someone, you have. Click on a photo to contact or connect with one of us.

A true Renaissance Woman, Jan’s many interests (besides Vision and Strategy) include rehabbing old properties, Ichibana, and playing fiddle in her husband’s band.
Email Jan
Jan Muhleman
President
Ask her anything, from HR questions to the best place to get a good meal, and Julie will know the answer. And she’s really good with questions in the red, white and rose categories – she’s a certified sommelier.
Email Julie
Julie Kapnick
VP, Operations
Andre is quick to make friends, which serves him well in the new business slot. He’s also quick to pull out a guitar and entertain a crowd. He loves telling a good story, and being part of one, too.
Email Andre
Andre Mello
VP, Engagement & Growth
A typical Southerner in some ways, Rhonda is a keen gardener, animal lover, and colloquialism-dropper. One of her favorites? That’s putting a 2-dollar collar on a 25-cent dog. Meaning? Don’t oversell.
Email Rhonda
Rhonda Huie
SVP, Creative Director
It’s Kozo, not Karyn. Though she will answer to both. Burning the candle at both ends isn’t a burden for this one, it’s how she thrives. She loves creating calm out of chaos. She also love shoes. So many amazing shoes.
Email Kozo
Karyn Kozo
VP, Client Services Director
Brand, AI, and motorcycle enthusiast Greg is a proud Hoosier fan. Which, given his lifelong study of human behavior, is interesting in a town where UM reigns supreme.
Email Greg
Greg Iszler
VP, Experience Strategy
Media Director extraordinaire Cory finds the most effective ways to maximize budgets. But when he’s not pondering placement, he loves traveling and spending time with his family.
Email Cory
Cory Oslin
VP of Integrated Media
Resident healthcare expert Liz also herds cats - literally. Since getting involved with the Humane Society years ago, she has created her own “Kitty Corral” to care for her rescued feral cats.
Email Liz
Liz Conlin
VP, Client Services Director

WE’RE LOOKING FOR SOMEONE, TOO. YOU.

We find you to be more interesting anyway.

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REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.