franchise

It’s quite a balancing act, isn’t it? You want a strong, consistent brand, but your franchisees have different skill levels and local marketing needs. Add on rising labor costs, shifting behaviors and tight budgets–whew, that’s a lot to juggle. We can help you keep all those balls aloft.

Case study
Floor Coverings International logo
Taking credit where credit is due

See how 5-star ratings became the insight driving the brand.

SEEING STARS

Solutions for your complex franchise system

we find problems and we solve them. Plain and simple.

Internal alignment under one brand strategy

Brand consistency across franchise system

Building and utilization of ad funds

Marketing playbooks for franchisee execution

Local Area Marketing

Social media management

The franchise world is large and diverse. We have extensive experience working with and growing complex organizations. We’ll be there to guide the brand and help you engage your franchisors. So, whether you’re in the business of burgers or car repair, we can help any franchise looking to soar.

our franchise experience

Rebrand or Refresh: How strong
franchise brands decide.

woman speaking with colleagues in a conference room
It Takes a Village to Grow a Franchise
In franchise, the customer’s experience IS your brand. Every experience customers have with your franchise affects their perception of your brand—whether that experience is with HR, operations, marketing or beyond. To ensure customers are always getting the RIGHT impression of your brand, every department in your franchise needs to live up to your brand promises.…
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franchises are connected illustration
How to Market Your Franchise Responsibly: Get it right before you get it wrong
In responsible franchise marketing, the success of a brand is dependent on teamwork, open communication, clear brand guidelines, thorough training, and lots of support. That’s a long sentence and a pretty tall order, so it’s no wonder franchise marketing can miss its full potential. That’s why responsible franchisors make sure they support relationships that prioritize…
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1 + 1 = 3
Brand + Performance = Exponential Results
Two factors typically drive the marketing success of a franchise brand: lead generation and brand awareness. However, in the age of digital marketing, many established franchisors have been isolating their performance marketing from their brand marketing. This is a big mistake — one that dilutes the impact of marketing investments, and often puts them competitively…
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REGROUP IFA Convention Survival Guide
Make the most of your IFA Convention in Vegas
REGROUP is attending the International Franchise Association Convention in Vegas in late February and we are PUMPED! Throughout our agency’s 20 years of service, we have been members of the IFA, and attending the IFA Convention is one of our favorite annual events. We know a convention of this magnitude can be overwhelming, but don’t…
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More Work

At REGROUP, we draw ideas from multiple complex industries.

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Your organization may be complex

But we’ll help your brand communicate simply and to the point.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.