Client: Access Infusion Care

AIC Brand Strategy

Brand Design
Strategy
Campaign Assets

The Problem

Access Infusion Care provides infusion services for patients in rural areas. They provide marketing and sales support for other infusion services. They lacked cohesive brand elements and guidelines and needed to translate their brand into corporate marketing and advertising materials for their affiliates.

The Solution

Inspired by their existing guidelines, we expanded their branding and created a coordinated look and feel, highlighting their focus on rural access to healthcare. We applied the new look and feel to collateral, sales materials, outdoor boards and POS. We also developed a marketing playbook and toolkit. This collateral program alleviated confusion and made Access Infusion Care turn-key for their affiliates.

Brand Guidelines
Access Infusion Care Brand Guide
Access Infusion Care Brand Guide
Access Infusion Care Brand Guide
Access Infusion Care business cards
Access Infusion Care pamphlet
Campaign Assets
Access Infusion Care billboard ad
Access Infusion Care mobile ads

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.