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Showcasing a trip-of-a-lifetime

May 6, 2019
REGROUP Team

Great Lakes Cruise Company ship

Great Lakes Cruise Company is the only travel company of its kind.

Great Lakes Cruise Company is the only travel company of its kind. Trekking off to French Canadian villages, Mackinac Island, and everywhere in between, their team has crafted a variety of itineraries, each a stunning, luxurious adventure around the Great Lakes. You’ll definitely want to look into these cruises for your next vacation — via their beautifully redesigned site by REGROUP.

Great Lakes Cruise Company Website on iPad

With over 20 years of experience, the Great Lakes Cruise Company offers once-in-a-lifetime experiences to everyone from Boston to LA. To say that it was an honor — and a downright good time — to work with them would be an understatement.

Their team (also based in Ann Arbor) truly filled us with even more pride for our home state. We became obsessed with all they have to offer: the must-see destinations and prominent cities, endless beaches and sunset-lit waters, and off-the-beaten-path spots that would amaze even the most experienced travelers of the Great Lakes.

Clearly, we’re not the only ones that have grown fond. As they enter their 2019 cruise season, the Great Lakes Cruise Company is offering more ships than ever before, plus a beautiful Ritz Carlton ship coming soon, too.

With a great team and an incredible offering, all the pieces were there. They just needed a proper stage that further elevated the company.

So we freshened up the palette and modernized the logo. We simplified the journey, reimagining each nook and cranny along the way. And ultimately, we built a site that elegantly displays their exciting cruises and itineraries, yet is still distinctly representative of the Great Lakes Cruise Company spirit.

On behalf of all of us at REGROUP, thank you, Great Lakes Cruise Company, for letting us be a part of your history and success. We look forward to working with you in the future.

REGROUP is a woman-owned, full-service marketing agency helping complex brands find truth, build trust and power growth through our brand + performance solutions. With over 40 years of experience, we are people first and committed to using business as a force for good.

Related Thoughts

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.

REGROUP’S ROOTS RUN DEEP

Janet Muhleman co-founded Group 243 in Ann Arbor in 1975. Since then, her agency’s innovative holistic customer experience perspective drew the attention of clients and national and international agency holding companies alike.

By the time Jan and her veteran leadership team decided to buy back their independence in 2003, the agency had embedded additional DNA from some of the top agencies in the industry: including Omnicom and WPP. REGROUP’s founding that year allowed the team to tightly re-integrate their offerings around their long-standing customer experience approach and select opportunities based on a match of values and commitment to mutual growth. Those criteria remain today.

Throughout its history, REGROUP has remained independent and committed to using business as a force for good. We continue to help complex organizations align internally and externally through our brand + performance philosophy.