Right at Home
An integrated and multi-year national marketing plan
100% franchisee participation. A motivating message.
Competing in the fast-growing, senior in-home care industry, Right at Home aimed to amplify their leadership position. Aligning their marketing team and franchisees, our collaborative approach solidified the case for a Brand Fund. This not only resulted in 100% franchisee participation, but also served as the springboard for a powerful marketing plan, targeting adult children, their senior parents and professional referral sources. To tie it all together, REGROUP’s compelling commercials relayed the peace of mind that one can expect with Right at Home’s high-quality care.