About Michigan Medicine
Michigan Medicine, formerly the University of Michigan Health System, has been consistently ranked by U.S New & World Report on the “ Honor Roll” of the top ten hospitals in the nation. They are a world- renowned medical institution offering leading-edge research, high quality primary and specialty care as well as a nationally ranked medical school.
What we did:
- Supported the introduction of the “Michigan Medicine” brand with new hospital brand signage and announcement advertising to promote their U.S News rankings for Michigan Medicine and their Mott Children’s Hospital.
- Created the advertising and communications plans to support the opening of the new West Ann Arbor Health Center and the Brighton Center for Specialty Care. Our media plans have helped to fill patient appointments to these new state-of-the art facilities.
- Developed an educational campaign– F.A.S.T to teach the community how to identify the signs of a stroke and the importance of faster response time to the ER.
- Generated over 160 patient inquiries and appointments via an integrated digital and traditional media campaign for the Cardiovascular Center for their latest advances in treating AFib and the life-saving TAVR procedure.
Primary research, brand positioning, integrated communications plans, traditional and digital media planning and buying, paid search, analytics and digital reporting, creative strategy, naming, campaign concept development, collateral materials, broadcast, print and digital production.