Chembio Diagnostic Systems, Inc.

“Their professional approach and patience with our scientific manufacturing and sales organization morphed a dismal web presence into a truly world-class interactive display for our unique products…”

— Chip Stephens, Director of Sales, Marketing and Business Development, Chembio Diagnostic Systems, Inc.

100+ leads shortly after launch

Improved site architecture and functionality allows users to find what they want and contact Chembio from anywhere in the site.

About Chembio Diagnostic Systems, Inc.

Chembio Diagnostic Systems, Inc. develops, manufactures, licenses, and markets point-of-care diagnostic tests and technology for the detection of infectious diseases. Founded in 1985, Chembio is proud to claim two out of only four HIV 1-2 rapid test devices that are FDA approved and CLIA waived for use.

What we did:

As Chembio transitioned from an OEM provider to a direct-sales company, they felt their image needed revamping to stay competitive in this highly technical, ever-changing industry. Following customer interviews and brand positioning, we developed a new brand look and feel for Chembio’s marketing materials, including trade show banners, sales collateral and a new website. The campaign creative focused on demonstrating how Chembio offers high-quality, innovative point-of-care rapid test products around the world.


Improved functionality on the site increased page views and depth of visits, and provided increased lead form functionality. The new site was able to generate 100+ leads within the first few months of the launch.


competitive audit, online visibility audit, search engine marketing, website design, website development, sales data sheets

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