Job Opening: Director of Marketing and Growth

job opening: Director of Marketing and Growth

Purpose:

To increase visibility of the agency and add revenue by creating sustainable, mutually beneficial relationships with agency prospects while supporting the SVP on agency marketing efforts.

Accountabilities:

  • On going cultivation of prospects
  • Sales results
  • Documentation of sales activities on Workamajig
  • Quality of prospects brought forth
  • Inbound marketing and event prospecting
  • Oversight of agency marketing plan, including content calendar management, awards submissions and speaking events for agency leadership

Tasks:

Agency Growth and New Business practice operations

  • Business development process to help achieve agency growth goals
  • New business acquisition together with the business development team
    • Identification and solicitation of prospects
    • Development and presentation of proposals
    • Structuring of the service and compensation relationship
  • Listening to activities of prospects, Google alerts etc.
  • Maintaining connection with inactive prospects
  • Conduct preliminary prospect/ category research
  • Prospect calls and communication
  • Coordination of internal prospect team

Agency Marketing

  • Agency marketing budget and activities, inbound and outbound
  • Management of content marketing and thought leadership calendar (email, website and social media)
  • Attending relevant events
  • Securing speaking/sponsorship opportunities
  • Partnership and networking opportunities
  • Management of agency CRM system

Performance Metrics:

Establish and achieve the following performance measures:

  • New client revenue growth
  • Increase networking events, speaking opportunities, PR opportunities
  • Create new business opportunities
  • Boost marketing measures and KPIs in accordance with marketing plan

Qualifications:

Education

  • Bachelor’s degree in Marketing, Advertising, Communications or Business

Experience

  • 10+ years marketing and/or sales experience with an agency 
  • Understanding of branding, marketing, finance and business processes
  • Familiarity with traditional and digital media channels including direct marketing, mobile, SEO, SEM, social media and PR
  • Comfortable interpreting data into meaningful insights

Skills

  • Team player
  • Able to work under pressure and meet deadlines
  • Entrepreneurial, resourceful, and creative
  • Excellent presentation and writing skills
  • Able to foster solid personal relationships
  • Well networked and adept at social communications tools
  • Organized and detail oriented
  • MS Office proficiency

 

Disclaimer:

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

Application

 

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