The Senior Manager of Marketing and Growth will work to increase visibility of the agency and add revenue by creating sustainable, mutually beneficial relationships with agency prospects while supporting the SVP on agency marketing efforts.

REPORTS TO:

SVP Strategy and Growth

DIRECT REPORTS:

No

DEPARTMENT:

Administration

FLSA:

Exempt

Accountabilities:

  • Ongoing cultivation of new business prospects
  • Sales leads within key prospect targets
  • Inbound marketing and event prospecting
  • Oversight of agency marketing plan, including content calendar management, awards submissions and speaking events for agency leadership
  • Management of agency marketing channels

TASKS:

Agency Growth and New Business practice operations:

  • Support business development process to help achieve agency growth goals including:
    • Listening to activities of prospects, Google alerts, etc.
    • Maintaining connection with inactive prospects
    • Conducting preliminary prospect/category research
    • Prospect calling and communication
    • Coordinating internal prospect team
  • Support new business acquisition together with the business development team
    • Identification, qualification and solicitation of prospects
    • Development and presentation of proposals
    • Structuring of the service and compensation relationship

Agency Marketing:

  • Maintaining agency marketing budget and activities, inbound and outbound
  • Managing content marketing and oversight of thought leadership calendar (email, website and social media)
  • Attending relevant events
  • Securing speaking/sponsorship opportunities for leadership
  • Coordinating partnership and networking opportunities
  • Managing agency CRM system

PERFORMANCE METRICS:

Establish and achieve the following performance measures:

  • New client revenue goals
  • Increase networking events, speaking opportunities, PR opportunities
  • Increase in qualified business opportunities
  • Increase in marketing measures and KPIs in accordance with marketing plan

Qualifications:

Education

  • Bachelor’s degree in Marketing, Advertising, Communications or Business

Experience

  • 5-7 years marketing and/or sales experience with an agency
  • Understanding of branding, marketing, finance and business processes
  • Familiarity with traditional and digital media, including email, mobile, SEO, paid search, social media and PR
  • Comfortable interpreting data into meaningful insights

Skills

  • Team player
  • Able to work under pressure and meet deadlines
  • Entrepreneurial, resourceful, and creative
  • Excellent presentation and writing skills
  • Able to foster solid personal relationships
  • Well-networked and adept at social communications tools
  • Organized and detailoriented
  • MS Office proficiency

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

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