The Paid Search & Social Specialist will assist with planning and be responsible for the implementation and management of paid search and paid social marketing campaigns/strategies. This position is responsible for the day-to-day management of all paid search and social platforms and establishing optimizations to improve performance. The Paid Search & Social Specialist will also be responsible for providing actionable reporting insights and participate in presenting media performance results to internal stakeholders and clients.

STATUS:

Full-time

REPORTS TO:

Media Director 

DIRECT REPORTS:

No

DEPARTMENT:

Media

FLSA:

Exempt

Accountabilities:

  • PPC strategy, planning and buying, and optimizing
  • Paid social strategy, planning and buying, and optimizing
  • Provide actionable reporting insights
  • Meet all communicated deadlines and remain within project budget
  • Stay up-to-date on digital trends and best practices

TASKS:

  • Develop paid search and social strategies to achieve client objectives under the direction of the team lead
  • Set up, coordinate and manage paid search campaigns supporting client objectives, including but not limited to, bid management, account architecture, keyword optimizations and day-to-day monitoring
  • Set up, coordinate and manage paid social campaigns supporting client objectives, including but not limited to, optimizations, A/B or multivariate tests and day-to-day monitoring
  • Keep track and manage campaign pacing to both spend and KPI goals
  • Collaborate with media and other teams to develop and/or enhance digital strategy
  • Complete and present client reporting related to paid search and social campaigns
  • Invoice management, approval and routing for paid search campaigns
  • Manage reconciliation of monthly Media Department credit card statement for applicable campaigns
  • Develop subject matter expertise and stay informed on the latest trends and best practices in paid search and social advertising through webinars, whitepapers and other professional development opportunities
  • Participate in writing presentations as needed
  • Ad hoc projects as needed

PERFORMANCE METRICS:

  • Quality and accuracy of work
  • Client satisfaction
  • Work collaboratively with media team and the whole organization

Qualifications:

  • Bachelor’s degree in communication, engineering, marketing or related field
  • 3+ years hands-on PPC and social campaign management
  • Experience managing campaigns across numerous social media platforms, including Facebook/Instagram, Twitter, Snapchat, Nextdoor, Pinterest, TikTok and others
  • Experience managing Google paid search campaigns, with Bing experience a plus
  • Google AdWords certified

Skills:

  • Able to work under pressure and meet deadlines
  • Strong communication and presentation skills
  • Ability to translate data into valuable information
  • Ability to prioritize importance of information
  • Familiarity with A/B and multivariate experiments
  • MS Office proficiency in Excel, Word and PowerPoint (or Keynote)

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

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