The Integrated Media Planner-Buyer assists with the day-to-day stewardship and creation of integrated media plans. Helps to determine the most appropriate media mix to reach the client’s objectives, while placing media at the most efficient cost. This position also handles day-to-day account management related to media, and client requests as delegated by Integrated Media Director.

STATUS:

Full-time

REPORTS TO:

Integrated Media Director

DIRECT REPORTS:

No

DEPARTMENT:

Media

FLSA:

Exempt

Accountabilities:

  • Construction of media plans and buys with client objective(s) as primary focus
  • Negotiate media to place at most efficient cost
  • Manage day-to-day account management related to media
  • Problem solving resolution of issues that have surfaced in media plans/buys
  • Completion of projects within provided deadlines
  • Collaboration with other team members and departments
  • Proactively identify media opportunities for clients

TASKS:

  • Assist in creation of integrated media plans, flowcharts and media keynote presentations
  • Assist with giving media presentations as needed
  • Update, actualize and distribute flowcharts to account team
  • Build/revise media estimates
  • Provide necessary media schedule reports/information to Finance Director and Traffic Coordinator
  • Assist in the purchase, negotiation and maintenance of television and radio schedules, including post-buy analyses for television as necessary
  • Negotiate and purchase print and outdoor as needed, including managing relevant buy schedules in SBMS
  • Assist Digital Campaign Manager and Paid Search and Analytics Manager with digital client reporting as needed
  • Write media POVs
  • Assist in media client research projects
  • Assist in the resolution of media invoice discrepancies, the billing of media invoices from SBMS to Workamajig software and the media invoice process as needed
  • Ad hoc projects as necessary

PERFORMANCE METRICS:

  • Quality: Accurately execute campaigns to meet client goals and objectives
  • Initiative: Seek latest best practices, processes or tools to improve media plan performance
  • Attentiveness: Track and manage budgets of both plans and buys
  • Helpfulness: Work collaboratively with media team and the whole organization

Qualifications:

Education

  • Bachelor’s degree in Marketing, Advertising or Communications preferred

Experience

  • Minimum two years experience (3-5 years preferred) in media buying and/or media planning

Skills

  • Proficiency in Excel and Word, and PowerPoint and/or Keynote
  • Proficiency with media buying software, specifically FreeWheel/SBMS
  • Negotiation skills in broadcast and non-broadcast media
  • Critical thinker with strong conceptual and research
  • Excellent presentation skills
  • Proactive and clear communicator
  • Strong mathematical abilities
  • Solid multitasking and time management abilities
  • Exceptionally organized and detail-oriented
  • Able to work under pressure and meet deadlines

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.

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