SVP Strategy & Business Development
Years of experience in branding and marketing across multiple industries — from B2B to CPG, retail to healthcare, and technology to manufacturing — are under Lisa’s belt. She got her start in Chicago, focusing on traditional advertising and media, and over the last 13 years, has specialized in digital and brand strategy with Columbus and Detroit-based companies.
In her impressive career, Lisa has led Strategy and Innovation for Perficient/digital; Strategy and Social at Abbott Nutrition; Brand and Account Strategy at Resource/Ammirati — IBM ix; and Marketing and Media at Critical Mass. At re:group, she is responsible for leading Strategy and Business Development.
As a middle brainer, Lisa loves analyzing a clients’ business as much as she loves exploring behavioral dynamics of their customers. She brings a great passion for technology and modern research techniques to our integrated marketing offer.
Lisa received her BA in Film Studies from the University of Kansas.
Lisa whole-heartedly believes anything is possible. She is determined to find the bright-side of even the most challenging situation.