re:group Launches a New TV Campaign for DTE Energy

The “By the Numbers” campaign, comprised of six new spots, builds on the established brand position with a fresh look, sound and an even closer focus on the benefits to the customer. The campaign shares high-level statistics about DTE Energy’s activities, that resolve into a message about what those numbers mean on a personal level to an individual, family or business.

Take a look at the campaign

“Electric Reliability”

“Gas Safety”

“Michigan Business”

“Corporate Citizenship”

“Energy Efficiency”

“DTE Insight”

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