This year re:group was approved for membership in the 4A’s (American Association of Advertising Agencies)–the national trade association representing the advertising agency business in the United States.
The 4A’s is focused on keeping the advertising industry prepared for the future, and promoting the value of advertising in stimulating business and the economy. The 4A’s provides leadership, advocacy, and guidance to the advertising community in such areas as agency operations, business development, talent management, and technology as well as agency communities to set and guide the industry agenda.
The association provides re:group with a wealth of information and tools, such as six research data bases (including examples of competitive creative, local ad spending, the ability to generate demographic profiles of geographic areas in the US down to zip code level, statistical information, etc.) only available to members. These resources will add to the value that we provide to our clients.