Pet Supplies Plus Retains re:group as Social Media Agency

ANN ARBOR, MICH., January, 29, 2014—America’s Favorite Neighborhood Pet Store, and third-largest pet supplies retailer in the United States, Pet Supplies Plus, has retained re:group as its social media agency.

“We knew we had to take our social media communications to the next level,” remarked Bob Chunn, director of retail and online marketing at Pet Supplies Plus. “Pet Supplies Plus has a unique business model with both corporate-owned and franchise store locations, so we needed a partner with experience in both arenas. re:group demonstrated a long history of success in the franchise industry, and an expertise and enthusiasm for social media, leaving us confident in our decision to add them to the team.”

Immediate partnership opportunities have been to create and execute a social media strategy that supports business objectives. re:group also worked with Pet Supplies Plus to develop and document an internal workflow and response strategy for addressing neighbor questions and concerns in social media forums.

What’s next? re:group now plans to work with Pet Supplies Plus to take their social media communication local.

“We are thrilled to have the opportunity to again work in consumer retail,” said Janet Muhleman, President & CEO of re:group. “And, if we are to be honest, the pet industry is a perfect fit for our growing company. You can’t walk from one desk to another in this office without mention of an employee cat or dog!”

For more information, please contact Taylor Hulyk at 734.327.6622, or at taylor.hulyk@regroup.us.

About re:group
re:group is an integrated marketing agency based in Ann Arbor, Michigan that helps companies transform their brands and grow their businesses. We work collaboratively to provide strategic clarity, insightful creative and digital and traditional marketing programs that build brand engagement and business value. We specialize in generating results for franchise, health care and financial services companies. 

About Pet Supplies Plus
With more than 2875 locations in 23 Eastern states, Pet Supplies Plus has earned the reputation as America’s Favorite Neighborhood Pet Store by offering a wide array of pet food, pet products, grooming services and animal expertise in a welcoming environment. With a friendly, pet-centered culture, where store managers and associates actually know the names of hundreds of their pet customers and their pet parents, each Pet Supplies Plus is large enough to house a broad selection of food and equipment, yet small enough to still feel neighborly. The company, headquartered in Livonia, MI., has earned its success by understanding the unique bond between humans and their pets, while championing the conviction that ‘People Don’t Own Pets, Pets Own People.’ For more information, please visit petsuppliesplus.com.

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