June 3, 2013 ‑ Ann Arbor, MI – re:group launched a new website for CSI Support & Development (CSI) at www.csi.coop. Built with the senior audience in mind, re:group worked with CSI Support & Development to improve navigation over their previous site and incorporate features such as adjustable text and bilingual language options that are important to their audience.
Designed to showcase the quality of CSI buildings/facilities and the unique benefits and structure of a co-op organization, the website has areas for seniors to learn about co-op living, locate housing developments, identify available units, view content for each community and begin the enrollment process. Additionally, testimonials of current members provide a first-hand look at co-op life and the opportunity members have to take part in the decision-making and management of their communities.
Other areas on the site for current residents encourage engagement and community such as activity calendars and information updates about their individual co-op. The site is also designed with imagery that showcases CSI’s properties and the activities their residents participate in.
Headquartered in Warren, Michigan, with locations in California, Massachusetts, and Maryland, CSI Support & Development is a non-profit organization that specializes in affordable housing for low-income seniors, as well as those with physical disabilities. Founded nearly a half-century ago, CSI’s mission is to provide a co-operative environment in which all residents take part in the responsibility of the community in which they live.
re:group is an integrated marketing agency based in Ann Arbor, Michigan that helps companies transform their brands and grow their businesses. We work collaboratively to provide strategic clarity, insightful creative and digital and traditional marketing programs that build brand engagement and business value.