It’s a “Sports” Girl Thing
There are a lot of girls out there (like myself) who know a thing or two about sports. I could tell you that the Tigers are 16 and 10 in the Central League, with Verlander dominating the mound. The Wings goalie, Jimmy Howard is a finalist for the Calder Trophy. And the Pistons, well, let’s just say they didn’t make it to the “40 days/40 nights win or go home playoffs” this year – they just went home.
I enjoy watching the game with my girlfriends, and proudly wear my team jersey and drink my favorite cold (light) beer. It’s the perfect situation until I see one of those annoying beer commercials, ahem, Labatt Blue, with a half naked, ditzy chic trying desperately to sell beer to us sports fans. Let me be the first, but certainly not the last, to tell you that I am one girl who will never buy a beer product from a company that continues to believe sports fans are men only.
You would think after thirty years of women whacking at that glass ceiling as professional athletes - thank you Billie Jean King - beer advocates would give up already and acknowledge the other half of us sports fans. Sadly, we are still fighting those misconceptions that girls aren’t really sports fans, but more like “accessories” to the game, i.e., cheerleaders.
I don’t understand the lack of appreciation for girls paired with beer and sports. When will beer commercials realize that girls, too, like a good cold beer while watching the game? Serving up a half naked, buff man could quite possibly entice us to buy your beer. Who knows?! But until then, stop pandering to those sports fans who can grow a beard and think “Slap Shot” is the greatest movie ever.
Sports – it’s a girl thing, too!
Tags: advertising, beer, marketing, sports, stereotypes, women