We’ve Added New Marketing Resources

We have spent the last year acquiring staff and technical resources to provide our clients with new media and marketing resources in the area of digital as well as social web expertise.

Social Media Marketing
The reality is that in business you can no longer ignore social media. Whether you choose to engage or not, you will be a part of the social media community. And, for most marketers, developing a strategy is now a part of an integrated media presence in this rapidly changing environment. Within a comprehensive consulting package, we can provide you the following Social Media Marketing services:

Brand and Reputation Monitoring
Listening and monitoring of your customers’ behavior and brand engagement online. This extends into providing documentation of their behavior and provides a solid plan of attack for any social media campaign or customer engagement.

Campaign Development and Execution
Suggested strategies focus on an overall social media marketing strategy as it relates to your business. It then expands into the appropriate communication channels and applications, available to your customers and stakeholders.

Implementation of Social Media Marketing Strategies
We can assist you in implementing social marketing campaigns within current marketing and advertising initiatives. We believe an integrated marketing approach of both traditional and social media is essential.

Content and Communication Strategy
This includes overall strategy, creation, and management of all content initiatives. This would also include content optimization and determining successful communication channels where your customers engage.

Campaign Management
We can oversee and report on any social media campaign. This would include online socially-driven campaigns, contests, mobile app campaigns, email marketing and even offline events.

Continual Client Education
The social web is organic and is in constant change. We continuously keep abreast of the latest trends. The strategies we suggest are built on our knowledge of these trends and current consumer behaviors.

We would love to share our expertise with you, or just update you on emerging trends. For more information, contact Carey Jernigan at 734.327.6630 or carey.jernigan@regroup.us

Posted in advertising, general, new media, social media
Tags: email marketing, mobile media, social marketing, social media, social media strategies

Transparent marketing

No gimmicks,  no pandering, no innuendo, no thinly veiled half-truths. Could this possibly be the marketing of the future? The answer is yes, and it should be.

Consumers are incredibly savvy about marketing techniques, and this world of one-to-one-to-millions has changed the dynamic of marketing in ways that a lot of companies still don’t understand. As one of our more insightful prospective clients said, “People don’t trust companies, but they still trust people.”

So, what’s a company to do? Let people do your talking. Give them truth, and let them run with it. Give them forums, and they’ll populate them. They’ll tweet, reply to tweets, answer emails, comment on comments. And you? You need to become responsible for your products, responsive to both good words and to bad and respectful of what people tell you.

If there was ever a time for transparency, it’s now. Because, after all, if you’re not open, people see right through you anyway.

Posted in advertising, branding, general
Tags: one-to-one, social marketing, transparency