In agency searches some obsess about agency size. But I believe our agency is the perfect size.
When you’re our size you are selective about your clients – the expectation is a long-term relationship. We want to work with clients whose business we can be successful in building. We have not ever resigned a client to attain a larger competitor.
When you’re our size you can tailor the working relationship for each client. We don’t force our clients to use a proforma process, rather we tailor our working relationship to meet our clients’ operational needs.
When you’re our size you can adapt to changing needs more easily. We’re not a tanker, slow to turn around. We’re a speedboat. So, if your needs change, we can do what is needed quickly.
From an agency our size, you get strategic thinking and lots of resources for execution. But, you only pay for the resources you need.
When you’re our size you don’t spend a lot of time managing “staff.” Instead we spend our time to find experienced, versatile and curious people who can add value to your business. At re:group we are all accountable to our team, there is no place to hide, so a bad hire is gone in weeks not months.
At our size, we still can all fit in one large conference room. In fact, we all have lunch there every Monday and talk about our business. It is a part of our culture and it keeps us all on the same page. So if our client has a problem, our entire team is thinking about its resolution.
And, when you’re our size and are privately held, shareholder expectations do not dictate our expectations. We do. Our expectations are that we will engage in your business, use our professional skills to help you achieve your goals, be paid fairly for our efforts and have a good time doing it.
Posted in
advertising,
general Tags:
agency,
search
Don’t be afraid, go ahead and launch that new site now.
This is just a moment in time, and while you pick at and perfect it, time is marching by and so are your prospects. No matter how long you take, or when you launch, it won’t be long before it needs to change. A good website constantly changes as its environment evolves. Staff changes, new products/services come on stream, features change, visitors have new needs and the list goes on. Today’s websites are not those tightly structured and packaged ones created in the 90’s. Rather, they are sleek and agile frameworks designed for future change.
Just think, it was not very long ago sites added blogs, Facebook and Twitter links, RSS Feed features, so who knows what’s next? Even if you think your own web information will cease to change (and I doubt it), you can be certain that the world around you will. So go ahead, step off the ledge and launch that new site today – and you might want to update that content management system while you’re at it!
Posted in
advertising,
search,
social media Tags:
blog,
search,
Web,
website
Google Labs is working on more personalized search. It allows the user to more easily find relevant blogs, reviews and other public content from their on-line social circle.
When you sign in to Google and do a search, relevant web content written by people in your social circle will automatically show up at the bottom of your search results under a section called “Results from people in your social circle.” So you can see the opinions and ideas of people you know about what you’re searching for.
What is your social circle? It’s a combination of your Gmail chat buddies, your Gmail contacts friends, family and co-worker groups, and people you’re publicly connected to on other social sites (such as Twitter and FriendFeed). Check it out and let us know what you think. Learn more about social search.
Posted in
advertising,
interactive,
new media,
search Tags:
GMail,
google,
search,
Social Search,
Web
